Tre Brashear
Empowering your event marketing committee to “actually do things without too many checks and balances” is the way to get powerful promotional work out of passionate people. Making this happen for your nonprofit organization takes two steps: (1) Vet your committee members and (2) Trust your committee chairperson.
This from Tre Brashear (Twitter, LinkedIn), a founding organizer of Nebraska’s successful MAHA Music Festival, which has brought acts like Spoon, The Faint, Superchunk, and Old 97′s to downtown Omaha. The festival is a nonprofit organization because the founders wanted it to be a community event, Tre said, “not just a group of people who do it to pocket something.” Tre hopes the one-day festival, happening August 13 in this, its third year, will get big enough to generate money MAHA can turn around and donate to other nonprofit organizations.
But back to the point: To get that big, you need passionate promotion. To get that, you need an empowered marketing committee—one free to make the day-to-day, week-to-week tactical decisions after the board sets the big-picture strategy like website, branding, and logos.
To empower the marketing committee, you need to do the following two things. (These are all according to Tre, who spoke with me as a followup to his well-received January 28, 2011 presentation at Cause Camp, an annual educational conference for nonprofits put on by the fine folks at the Lincoln Chapter of the American Marketing Association, which I was proud to sponsor.) Continue Reading…
