Clover Frederick
Clover Frederick links people who change our world with people who tell their stories. Her company, the nonprofit marketing network, says nonprofit agencies needn’t choose between providing services and paying for marketing expertise. In fact, they can accomplish more by doing both. Clover has 15 years of professional experience, and has trained and consulted with more than 100 nonprofit agencies in southeast Nebraska, helping them communicate their importance to the community. You can reach her at 402.416.8255 or clover@nmn-online.org.
John: What comes first, the marketing or the strategic plan?
Clover: “In most cases if you have a chance to do strategic planning first, it’s much better. I actually see it happen pretty frequently that people want to get started on a marketing plan,” but I might ask them to take a break for a couple of months if they’re able to.
Clover went on to say that she sees nonprofits approach her with a marketing tactic already in mind, and perhaps a checklist of steps to pursue. That’s helpful, she said, but she’d still prefer to see a strategic plan before helping an agency write its marketing plan. “How do you set [marketing] goals if you don’t know where your agency is going?”
John: Does your answer change based on which of the Fieldstone Alliance’s five nonprofit life stages the organization is at? (Stage 1, Imagine and Inspire, Stage 2, Found and Frame, Stage 3, Ground and Grow, etc.) Continue Reading…
