Executive Coaching for Nonprofit CEOs and EDs

Change Management

It’s all about growth. New funding, new programs, new people.
“I step away from our coaching conversations and I have two things: Very clear next steps, but also the clarity of mind to see, ‘Oh, here is how I’m going to do that.’ This gives me enormous confidence to move forward.”
Ines Polonius, alt.Consulting

Strategic Planning Doing

Actions coordinated toward accomplishing your misssion. That’s strategic doing.
“John gets the strategic conversation started long before the retreat so board members are talking and engaged before they even arrive.”

Communicating with Impact

Be the message. Be authentic. Listen with purpose. Speak simply and powerfully.
“John quickly helped me distill our many programs into one clear message, with a direct call to action, that won more friends for our agency from my audiences.”
Ingrid Kirst, Community CROPS

Get Control of Your Time

Your nonprofit’s scarcest resource is your time and attention.
“John helped me get control of my time so I could write my book on stories about people’s choices to live in rural places. As a result, I’m ahead of schedule on interviews and writing. He’s also helped me get control of my email; my daily inbox count is 70 percent lower.”

Engage and Mobilize Employees

Get everyone flying in the same direction.
“John is like a second brain for me.”

How I Help Nonprofit CEOs & EDs

Assess ...

… with proprietary tools and interviews, the highest-value problem we can solve.

Design ...

… an initiative, together, to get a quick win and lasting impact.

Execute ...

… the initiative (you do that, with my coaching support).

Approaches We Can Take

Executive Coaching

I help you take what you already know, generate new insights, make action plans, then hold you accountable while you execute those plans.


I draw the best thinking out of other people efficiently and enjoyably, whether that’s your board, your leadership team, or just you and a key partner.


I share specific expertise that empowers your audience (usually board or team members) to take specific action. Interactivity is guaranteed.


I collect information for you and generate action recommendations. I don’t do a lot of this; my clients almost always have the answers.

Who I Work With *

You must be …

  • The chief executive (e.g. executive director, CEO).
  • Growth-oriented.
  • High-achieving.
  • Coachable.

Your organization must …

  • Have at least a $1 million annual budget.
  • Have diversified revenue streams.
  • Be healthy and stable.

* Of course I work with boards of directors, leadership teams, and staff members … but my primary client is always the chief executive.

About Me

John M. Fulwider, Ph.D.
John M. Fulwider, Ph.D.Managing Partner

Adviser for growth-oriented nonprofit executives. Happy husband. Infertile dad (http://youtu.be/U5tK0iM8390). All my memories revolve around food.

John M. Fulwider, Ph.D., advises nonprofit chief executives. He helps them solve problems in these areas:

  • Change management
  • Organizational culture
  • Communication
  • Strategic doing

Heʼs also a happy husband, a proud papa, a fun-loving foodie, and an advocate of alliteration. He is a sought-after speaker, especially on nonprofit executive, board, and staff development. His two most recent books are The Nonprofit Book of Awesome: 25 Tips for Achieving Greater Mission Impact and Personal Fulfillment, and Energizing Entrepreneurial Communities: A Pathway to Prosperity (with Don Macke and Deb Markley).

  • Change management
  • Organizational culture
  • Communication
  • Strategic doing
  • Executive coaching
  • Facilitation
  • Teaching
  • Cooking German food for a crowd. (Hey, you wanted a comprehensive list, didn’t you?
John’s coaching, speaking and consulting clients have included these nonprofit segments:

Child-Focused: Big Brothers Big Sisters of the Midlands, Child Advocacy Center, Hope Center for Kids

Economic Development: alt.Consulting, Center for Rural Entrepreneurship, Goodwill Industries

Foundations: Heartland Council of Community Foundations, Kearney Area Community Foundation, Nebraska Community Foundation, West Central Initiative

Health Care: Brain Injury Association of Kansas and Greater Kansas City, Brain Injury Association of Nebraska, Bryan Health

Housing and Community Development: Lincoln/Lancaster County Habitat for Humanity, NeighborWorks America, NeighborWorks Lincoln

Higher Education: South Dakota State University, University of Nebraska Public Policy Center

Other: Human Services Federation, KZUM 89.3 FM, Lincoln American Marketing Association, Lincoln Arts Council, Lincoln’s Young Professionals Group

Five things you might not otherwise know about John:

  • His favorite cuisines are Ethiopian, German, and Indian, in that order.
  • He once completed a five-rappel descent off Cat in the Hat in the dark, without a headlamp.
  • He’s a redhead whose hair has gone dark. (Sad.)
  • He still has the rock he used to (slowly) chip ice out of the wheel wells (all four!) of his Geo Metro one particularly wintry day in Boulder, Colorado, circa 1996.
  • He adores functional public transportation systems with an abiding passion.

Why do you work exclusively with nonprofit chief executives?

1. I’m an idealist like you. In my ideal world, nonprofit organizations help more people because their chief executives succeed wildly.

2. Beyond that, I haven’t come up with better verbiage than Kivi Leroux Miller, so here’s her words (slightly edited): “This work is like honey to my soul: a way to make an honest and decent living as a creative, thoughtful professional by helping people who are, by definition, here to serve and to change the world.” *

* There’s probably a reason Kivi’s better at the verbiage: She’s a well-known nonprofit marketing consultant. #knowyourstrengths

My Guarantee

I understand that, as a nonprofit executive, the resources you have to invest are precious. You have to manage your expenses smartly, and think about return on investment.

What’s more, the fees for my executive coaching and other success solutions are a meaningful investment.

Fortunately, I’m so confident my services will empower you to achieve your organization’s goals that I offer a 100% money back guarantee. So you really have zero risk.

If at any time you don’t believe that my services are delivering value, I will refund your investment in full. No questions asked. No hoops to jump through. No games.

But you should know this guarantee works both ways. Because I am so passionate about helping people create real, sustainable change, I reserve the right to end our relationship if you’re not making progress. An I’ll give you your money back for that too. So you’ve got nothing to lose, right?